Driving growth for brands

I’m a senior freelance B2B marketing consultant with over 20 years of experience helping ambitious companies grow—from tech scale-ups to multinationals. 

I help businesses cut through complexity, clarify their positioning, and generate measurable results. From strategy to execution, I design and deliver hands-on marketing programs that drive demand, build brand authority, and support sustainable growth. Whether you need sharper go-to-market plans, stronger campaigns, or a partner who gets things done—I bring the energy, structure, and focus to move your business forward.

I believe in the beauty of imperfect momentum. Business rarely moves in straight lines. Markets shift. Teams change. Data evolves. And yet, progress is always possible. I help clients move forward—even when conditions aren’t perfect—because results happen in motion, not in theory.

I bring structure in chaos, energy into teams, and clarity where it’s most needed. My work spans demand generation, positioning, PR, events, and go-to-market strategies—always grounded in results and real-world impact.

Originally from Romania, I have been based in The Hague, Netherlands, since 1990. And when I’m not driving marketing strategies, I share a taste of my heritage—by importing and selling a selection of exceptional Romanian wines.

Let’s connect!
I’d love to speak with you about how I can help your business.

And if you’re curious about my Romanian wines, feel free to ask—I’d be happy to share!

As a VP of Marketing, Marketing Director or Business Owner managing a team, you may find yourself in situations where you’re short-handed, need a fresh perspective, or require additional support. Whether you’re in need of covering maternity or parental leave, dealing with a sick team member, or managing a busy period, I’m here to step in and provide the expertise your team needs.

If you’re looking for skills not currently in your team, need assistance to launch a new project, or want to get a pilot initiative off the ground while your team focuses on daily tasks, I can support you.

I offer flexible interim and project-based marketing services, covering everything from strategy and communication to project management—both online and offline. 

Below is an overview of the expertise I’ve built over the years while working with a variety of clients.

Expertise

• Marketing Strategy
• Marketing Communication
• Digital Marketing
• Campaigns and Lead Generation
• Thought Leadership and Content Development
• Customer Advocacy Programs

Customer Relationships Programs

Trade Channel Marketing  

Field Marketing
Value Proposition Canvas

Customer Events: Online and Offline

Curious about the specific projects I’ve worked on and how I can help your business? 

Click here to explore my work and projects. (= Deze verwijst naar Projects tabblad) 

For project-based work, pricing is customized based on the scope of the project. After receiving a detailed briefing, I will provide an estimate of the work involved and a tailored offer to suit your needs.

Feel free to reach out to discuss how I can support your team with flexible, results-driven marketing solutions.

Track Record

🚀 Developed and executed 25+ global B2B trade campaigns, integrating 360° omnichannel strategies 

📈 Delivered sales increases of 45%-70% during campaign periods

💰 Managed budgets up to €1M

🏆 Developed the award-winning customer relationship program: Philips Connected Lighting Expert

📊 Led the strategic plan & execution of DNV’s Energy Systems Global Customer Reference Program

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